5 min read
Every entrepreneur dreams of turning their vision into a successful reality. But, as many people have discovered, including myself, turning a dream into a thriving business is no easy task. Navigating the intricate world of entrepreneurship...
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6 min read
A few weeks ago, I wrote an article discussing how the current economic climate and the possibility of a recession hasn’t deterred recent Masterplans...
4 min read
In case you haven’t heard, we’re in a climate crisis. Traditional linear business and economic models demand endless growth, yet we do not have...
5 min read
In recent months, the headlines have been dominated by concerning economic developments.
15 min read
When my brother and I engage in conversation, I brace myself for a battle of wits. He's an intellectual force to be reckoned with — well-read,...
5 min read
Convincing potential investors to support your vision is no easy feat, especially if they don’t fully grasp the nature of your business. The...
8 min read
Starting and growing a business is a challenging process that demands much more than just a brilliant idea. In the world of business, it is a...
12 min read
I may be showing my age in this era of tap-to-pay, but I remember when many businesses displayed a framed one-dollar bill on the wall. Perhaps you’ve...
6 min read
If you've ever seen a customer persona, you know they are very detailed and easy to understand at a glance.
10 min read
We’ve all heard the phrase: Location, location, location. Where you place your business is one of the most critical decisions you will make. If you...
5 min read
I’ve worked as a business plan writer since 2006, and it’s been a remarkably fun and fulfilling career for me. I get to see entrepreneurs of all...
5 min read
It’s hard to go a day without hearing a report of another major corporation laying off workers. Layoffs are painful for everyone involved, especially...
4 min read
2022 was the year of the side hustle. Recent data from Zippia show that 45% of working Americans have a side job, and that percentage rises to 70%...
9 min read
When an esteemed colleague told me about ChatGPT about a month ago, I was well into the Christmas spirit and not interested in assessing the risk...
7 min read
One of my favorite aspects of financial modeling is that it is a logic puzzle. You take one piece of data and figure out how it is related to other...
15 min read
Market research has progressed significantly in the last few years. Information that was once difficult to obtain is now just a mouse click away. In...
