8 min read
Choosing the Right Option to Fund Your Business Growth
Starting and growing a business is a challenging process that demands much more than just a brilliant idea. In the world of business, it is a...
Bank/SBA Lending
12 min read
Marketing for Startups: How to Make Your First Sale and Build Your Business
I may be showing my age in this era of tap-to-pay, but I remember when many businesses displayed a framed one-dollar bill on the wall. Perhaps you’ve...
6 min read
Using Customer Personas To Write A Better Business Plan
If you've ever seen a customer persona, you know they are very detailed and easy to understand at a glance.
10 min read
Find the Right Space at the Right Time: Selecting A Business Location
We’ve all heard the phrase: Location, location, location. Where you place your business is one of the most critical decisions you will make. If you...
5 min read
Writing a Solid Business Plan: Fundamentals and Principles
I’ve worked as a business plan writer since 2006, and it’s been a remarkably fun and fulfilling career for me. I get to see entrepreneurs of all...
5 min read
From Layoffs to Innovation: How Economic Downturns Spark New Business
It’s hard to go a day without hearing a report of another major corporation laying off workers. Layoffs are painful for everyone involved, especially...
4 min read
Making the Leap from Side Hustle to Full-Time Entrepreneur
2022 was the year of the side hustle. Recent data from Zippia show that 45% of working Americans have a side job, and that percentage rises to 70%...
9 min read
ChatGPT Is Coming for Our Jobs. Here’s Why We’re Not Scared.
When an esteemed colleague told me about ChatGPT about a month ago, I was well into the Christmas spirit and not interested in assessing the risk...
7 min read
How Much Will My Startup Cost?
One of my favorite aspects of financial modeling is that it is a logic puzzle. You take one piece of data and figure out how it is related to other...
15 min read
Best Tools For Market Research in 2023
Market research has progressed significantly in the last few years. Information that was once difficult to obtain is now just a mouse click away. In...
5 min read
Is an SBA Loan the Best Way to Fund Your Business?
A business loan, particularly one backed by the Small Business Administration (SBA), is an excellent way for entrepreneurs to launch a new venture....
6 min read
Get it Down on Paper! The First Step to Starting a Business is, Well, Starting
We’ve all been there. You’re on your way to work or lying in bed trying to sleep when inspiration strikes: you have a million-dollar business idea!
7 min read
4 Things to Think About When Deciding if It’s a Good Time to Start a New Business
Whenever I’m out in the real world, I tend to shy away from talking about what I do. Now, don’t get me wrong, I love what I do. But it can be...
3 min read
Unsure if Your Business Idea is Any Good? Try Making a Fake Ad
A great business idea sometimes strikes you. Then, it may consume your thoughts when you can’t sleep. Later, it can full-on haunt you.
6 min read
Bottom-up or Top-down: Which Financial Modeling Approach Is Better?
Any business plan or investor pitch would be incomplete without a financial model. It is used to convey a company's projected performance over time,...
4 min read
How Will You Spend the Time You Save by Hiring Masterplans?
A quick internet search might leave you with the sense that you can create a business plan in “less than an hour" and in "four easy steps!” Wow, you...