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Recent trends, advice, and resources for business plans and early stage business development.

Strategy

The Art of the Pitch Deck: Timelines & Objectives

4 min read

How to Clearly Communicate Your Goals & Objectives in a Pitch Deck

Note: This is the second post in our "Art of the Pitch Deck" series, in which we examine the various slides of a typical pitch deck and discuss...

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Do better things really come to those who wait?

7 min read

4 Things to Think About When Deciding if It’s a Good Time to Start a New Business

Whenever I’m out in the real world, I tend to shy away from talking about what I do. Now, don’t get me wrong, I love what I do. But it can be...

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Visualize Your Future Business! Create a Fake Ad!

3 min read

Unsure if Your Business Idea is Any Good? Try Making a Fake Ad

A great business idea sometimes strikes you. Then, it may consume your thoughts when you can’t sleep. Later, it can full-on haunt you.

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A look inside the topsy turvy world of financial modeling (it's not all smoke & mirrors)

6 min read

Bottom-up or Top-down: Which Financial Modeling Approach Is Better?

Any business plan or investor pitch would be incomplete without a financial model. It is used to convey a company's projected performance over time,...

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Investors won't commit if they can't see a clear opportunity

7 min read

A ‘Scientific’ Approach to Understanding Opportunity Analysis

I was on a Zoom with a client when he posed a tricky question: 

“What’s the most important part of the investor presentation?”

I had to pause and...

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Why do your customers buy? Jobs-to-be-done & your business plan

5 min read

Jobs-To-Be-Done Will Make You Rethink Competitive Advantage

Writing or updating a business plan for an existing business can be rewarding and eye-opening, but you might consider taking a different approach...

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Art of the Pitch: The Marketplace Slide

5 min read

5 Ways To Demonstrate Market Potential in Your Pitch Deck

Anyone who has been on an online date (the latest data says one in every five of you have!) is familiar with the concept of the modern coffee date:...

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5 Topics Your Investor Materials (& Business Plan) MUST address

8 min read

What Do Investors Look for in a Business Plan?

This is the first in a series of posts that will elaborate on the specific answer to the question: What do investors look for in a business plan?

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The Four Types of Business Plans

7 min read

What Is A Business Plan (& Do I Really Need One?)

You’ve been thinking about this for a decade. You are going to open the perfect coffee shop.

You've worked at three different cafés in the last nine...

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How to Avoid A Business Plan Emergency

4 min read

5 Ways to Avoid a Business Plan Emergency

Sirens blare and traffic parts. Someone is rushed down the hall to the ER on a gurney. It’s an emergency—a business plan emergency!

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