6 min read
Using Customer Personas To Write A Better Business Plan
If you've ever seen a customer persona, you know they are very detailed and easy to understand at a glance.
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10 min read
Find the Right Space at the Right Time: Selecting A Business Location
We’ve all heard the phrase: Location, location, location. Where you place your business is one of the most critical decisions you will make. If you...
5 min read
Writing a Solid Business Plan: Fundamentals and Principles
I’ve worked as a business plan writer since 2006, and it’s been a remarkably fun and fulfilling career for me. I get to see entrepreneurs of all...
5 min read
From Layoffs to Innovation: How Economic Downturns Spark New Business
It’s hard to go a day without hearing a report of another major corporation laying off workers. Layoffs are painful for everyone involved, especially...
9 min read
ChatGPT Is Coming for Our Jobs. Here’s Why We’re Not Scared.
When an esteemed colleague told me about ChatGPT about a month ago, I was well into the Christmas spirit and not interested in assessing the risk...
2 min read
What Your Personality Type Can Tell You About Being an Entrepreneur
Personality tests can be controversial. Some people swear by them, while others think they’re no more valid than horoscopes (and your opinion on...