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Recent trends, advice, and resources for business plans and early stage business development.

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Why the Management Summary Might be the Most Important Part of Your Business Plan

8 min read

How to Write a Management Summary for Your Business Plan

Entrepreneurs are often celebrated for their uncanny ability to understand others – their customers, the market, and the ever-evolving global...

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Seeking Startup Success: Understanding the Role of Business Plan Consultants

7 min read

Going Beyond Writing: The Multifaceted Role of Business Plan Consultants

Most people think of a professional business plan company primarily as a "business plan writer." However, here at Masterplans, we choose to approach...

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Anchors Away! How the Cruise Industry Mitigated Risk to Rebound from the Pandemic

5 min read

How an Entrepreneur Can Decrease Risk

It's often said that it's not easy to turn a big ship, especially when it's in motion. After all, changing its course is a slow and deliberate...

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How Long Will It Take To Write My Business Plan?

8 min read

How Long Does It Take to Write A Business Plan? Well, It Depends.

You've been thinking about this for a decade. You are going to open the perfect coffee shop. You've worked at three different cafés in the last nine...

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A look inside the topsy turvy world of financial modeling (it's not all smoke & mirrors)

7 min read

How To Forecast Revenue for a Startup

Every business owner knows that a business plan or investor pitch would be incomplete without a comprehensive financial projection. This tool is used...

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How To Implement Your Business Plan

7 min read

Implementing Your Business Plan: A Marathon AND a Sprint

As a runner, I know the feeling of lacing up my shoes, stepping out the door, and hitting the pavement. It's not always easy. Some days, I'm full of...

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Igniting Success: How Your Business Plan Can Fuel Growth & Innovation

7 min read

Understanding The Distinction Between a Business Plan & Business Planning

In the dynamic world of entrepreneurship, our choice of words matters. Our vocabulary can often become a veritable alphabet soup of jargon, acronyms,...

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The High Wire Act of Business Planning by Masterplans

8 min read

Common Mistakes to Avoid When Writing a Business Plan

Crafting a business plan is a delicate balancing act. It demands a deep understanding of your market, a clear value proposition, realistic financial...

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Targeting Success: Strategic vs. Tactical Approaches to business planning

5 min read

The Role of Strategic and Tactical Business Planning

Every entrepreneur dreams of turning their vision into a successful reality. But, as many people have discovered, including myself, turning a dream...

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Groupthink & the Pendulum Effect: Why the Only Thing We Have to Fear is Fear Itself

5 min read

Why “Recession-Proof” Isn’t in the Entrepreneur’s Mindset

In recent months, the headlines have been dominated by concerning economic developments.

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Putting the Fun in Funding!

9 min read

Choosing the Right Option to Fund Your Startup Business

Starting and growing a business is a challenging process that demands much more than just a brilliant idea. In the world of business, it is a...

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Frame Your First Dollar by Focusing on These Early-Stage Marketing Tactics

12 min read

Marketing for Startups: How to Make Your First Sale and Build Your Business

I may be showing my age in this era of tap-to-pay, but I remember when many businesses displayed a framed one-dollar bill on the wall. Perhaps you’ve...

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Faces in the Crowd: Use Customer Personas To Write a Better Business Plan

6 min read

Using Customer Personas To Write A Better Business Plan

If you've ever seen a customer persona, you know they are very detailed and easy to understand at a glance.

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Location. Location. Location.

10 min read

Find the Right Space at the Right Time: Selecting A Business Location

We’ve all heard the phrase: Location, location, location. Where you place your business is one of the most critical decisions you will make. If you...

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Business Plan 101: All Your Questions Answered

5 min read

Writing a Solid Business Plan: Fundamentals and Principles

I’ve worked as a business plan writer since 2006, and it’s been a remarkably fun and fulfilling career for me. I get to see entrepreneurs of all...

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Silver Lining: The Good News About a Bad Economy

5 min read

From Layoffs to Innovation: How Economic Downturns Spark New Business

It’s hard to go a day without hearing a report of another major corporation laying off workers. Layoffs are painful for everyone involved, especially...

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