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Recent trends, advice, and resources for business plans and early stage business development.

Investor Funding

The Art of the Pitch Deck: Timelines & Objectives

4 min read

How to Clearly Communicate Your Goals & Objectives in a Pitch Deck

Note: This is the second post in our "Art of the Pitch Deck" series, in which we examine the various slides of a typical pitch deck and discuss...

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Take the first bite of an elephant

6 min read

Get it Down on Paper! The First Step to Starting a Business is, Well, Starting

We’ve all been there. You’re on your way to work or lying in bed trying to sleep when inspiration strikes: you have a million-dollar business idea!

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Do better things really come to those who wait?

7 min read

4 Things to Think About When Deciding if It’s a Good Time to Start a New Business

Whenever I’m out in the real world, I tend to shy away from talking about what I do. Now, don’t get me wrong, I love what I do. But it can be...

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Visualize Your Future Business! Create a Fake Ad!

3 min read

Unsure if Your Business Idea is Any Good? Try Making a Fake Ad

A great business idea sometimes strikes you. Then, it may consume your thoughts when you can’t sleep. Later, it can full-on haunt you.

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A look inside the topsy turvy world of financial modeling (it's not all smoke & mirrors)

6 min read

Bottom-up or Top-down: Which Financial Modeling Approach Is Better?

Any business plan or investor pitch would be incomplete without a financial model. It is used to convey a company's projected performance over time,...

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Investors won't commit if they can't see a clear opportunity

7 min read

A ‘Scientific’ Approach to Understanding Opportunity Analysis

I was on a Zoom with a client when he posed a tricky question: 

“What’s the most important part of the investor presentation?”

I had to pause and...

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What to do while you're NOT writing your business plan

4 min read

How Will You Spend the Time You Save by Hiring Masterplans?

A quick internet search might leave you with the sense that you can create a business plan in “less than an hour" and in "four easy steps!” Wow, you...

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Why do your customers buy? Jobs-to-be-done & your business plan

5 min read

Jobs-To-Be-Done Will Make You Rethink Competitive Advantage

Writing or updating a business plan for an existing business can be rewarding and eye-opening, but you might consider taking a different approach...

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Art of the Pitch: The Marketplace Slide

5 min read

5 Ways To Demonstrate Market Potential in Your Pitch Deck

Anyone who has been on an online date (the latest data says one in every five of you have!) is familiar with the concept of the modern coffee date:...

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5 Topics Your Investor Materials (& Business Plan) MUST address

8 min read

What Do Investors Look for in a Business Plan?

This is the first in a series of posts that will elaborate on the specific answer to the question: What do investors look for in a business plan?

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