Blog

5 min read

How To Effectively Showcase Your Product or Service in Your Pitch Deck

Convincing potential investors to support your vision is no easy feat, especially if they don’t fully grasp the nature of your business. The...

8 min read

Choosing the Right Option to Fund Your Business Growth

Starting and growing a business is a challenging process that demands much more than just a brilliant idea. In the world of business, it is a...

6 min read

Using Customer Personas To Write A Better Business Plan

If you've ever seen a customer persona, you know they are very detailed and easy to understand at a glance. 

5 min read

Writing a Solid Business Plan: Fundamentals and Principles

I’ve worked as a business plan writer since 2006, and it’s been a remarkably fun and fulfilling career for me. I get to see entrepreneurs of all...

5 min read

From Layoffs to Innovation: How Economic Downturns Spark New Business

It’s hard to go a day without hearing a report of another major corporation laying off workers. Layoffs are painful for everyone involved, especially...

9 min read

ChatGPT Is Coming for Our Jobs. Here’s Why We’re Not Scared.

When an esteemed colleague told me about ChatGPT about a month ago, I was well into the Christmas spirit and not interested in assessing the risk...

15 min read

Best Tools For Market Research in 2023

Market research has progressed significantly in the last few years. Information that was once difficult to obtain is now just a mouse click away. In...

4 min read

How to Clearly Communicate Your Goals & Objectives in a Pitch Deck

Note: This is the second post in our "Art of the Pitch Deck" series, in which we examine the various slides of a typical pitch deck and discuss...

6 min read

Get it Down on Paper! The First Step to Starting a Business is, Well, Starting

We’ve all been there. You’re on your way to work or lying in bed trying to sleep when inspiration strikes: you have a million-dollar business idea!

7 min read

4 Things to Think About When Deciding if It’s a Good Time to Start a New Business

Whenever I’m out in the real world, I tend to shy away from talking about what I do. Now, don’t get me wrong, I love what I do. But it can be...

3 min read

Unsure if Your Business Idea is Any Good? Try Making a Fake Ad

A great business idea sometimes strikes you. Then, it may consume your thoughts when you can’t sleep. Later, it can full-on haunt you.

6 min read

Bottom-up or Top-down: Which Financial Modeling Approach Is Better?

Any business plan or investor pitch would be incomplete without a financial model. It is used to convey a company's projected performance over time,...

7 min read

A ‘Scientific’ Approach to Understanding Opportunity Analysis

I was on a Zoom with a client when he posed a tricky question: 

“What’s the most important part of the investor presentation?”

I had to pause and...

4 min read

How Will You Spend the Time You Save by Hiring Masterplans?

A quick internet search might leave you with the sense that you can create a business plan in “less than an hour" and in "four easy steps!” Wow, you...

5 min read

Jobs-To-Be-Done Will Make You Rethink Competitive Advantage

Writing or updating a business plan for an existing business can be rewarding and eye-opening, but you might consider taking a different approach...

5 min read

5 Ways To Demonstrate Market Potential in Your Pitch Deck

Anyone who has been on an online date (the latest data says one in every five of you have!) is familiar with the concept of the modern coffee date:...