15 min read
Sibling Showdown: The Great AI Debate
When my brother and I engage in conversation, I brace myself for a battle of wits. He's an intellectual force to be reckoned with — well-read,...
Resources
5 min read
How To Effectively Showcase Your Product or Service in Your Pitch Deck
Convincing potential investors to support your vision is no easy feat, especially if they don’t fully grasp the nature of your business. The...
8 min read
Choosing the Right Option to Fund Your Business Growth
Starting and growing a business is a challenging process that demands much more than just a brilliant idea. In the world of business, it is a...
12 min read
Marketing for Startups: How to Make Your First Sale and Build Your Business
I may be showing my age in this era of tap-to-pay, but I remember when many businesses displayed a framed one-dollar bill on the wall. Perhaps you’ve...
6 min read
Using Customer Personas To Write A Better Business Plan
If you've ever seen a customer persona, you know they are very detailed and easy to understand at a glance.
10 min read
Find the Right Space at the Right Time: Selecting A Business Location
We’ve all heard the phrase: Location, location, location. Where you place your business is one of the most critical decisions you will make. If you...
5 min read
Writing a Solid Business Plan: Fundamentals and Principles
I’ve worked as a business plan writer since 2006, and it’s been a remarkably fun and fulfilling career for me. I get to see entrepreneurs of all...
5 min read
From Layoffs to Innovation: How Economic Downturns Spark New Business
It’s hard to go a day without hearing a report of another major corporation laying off workers. Layoffs are painful for everyone involved, especially...
4 min read
Making the Leap from Side Hustle to Full-Time Entrepreneur
2022 was the year of the side hustle. Recent data from Zippia show that 45% of working Americans have a side job, and that percentage rises to 70%...
7 min read
How Much Will My Startup Cost?
One of my favorite aspects of financial modeling is that it is a logic puzzle. You take one piece of data and figure out how it is related to other...
15 min read
Best Tools For Market Research in 2023
Market research has progressed significantly in the last few years. Information that was once difficult to obtain is now just a mouse click away. In...
4 min read
How the Power of Observation Can Help You Unlock the Next Big Business Idea
You have the drive, the skills, and the entrepreneurial spirit. You want to be your own boss and build something. Maybe you’re already a business...
4 min read
How to Clearly Communicate Your Goals & Objectives in a Pitch Deck
Note: This is the second post in our "Art of the Pitch Deck" series, in which we examine the various slides of a typical pitch deck and discuss...
6 min read
Get it Down on Paper! The First Step to Starting a Business is, Well, Starting
We’ve all been there. You’re on your way to work or lying in bed trying to sleep when inspiration strikes: you have a million-dollar business idea!
4 min read
20+ Resources for Veteran Entrepreneurs
Did you know that FedEx, GoDaddy, Nike, and Enterprise-Rent-A-Car were all founded by veterans? According to the Small Business Administration,...
3 min read
Unsure if Your Business Idea is Any Good? Try Making a Fake Ad
A great business idea sometimes strikes you. Then, it may consume your thoughts when you can’t sleep. Later, it can full-on haunt you.