12 min read
Best Market Research Tools for Business Plans in 2023
Over the past 20 years that Masterplans has been in operation, we've witnessed a significant evolution in market research methodologies. In the...
Resources (2)
4 min read
How the Power of Observation Can Help You Unlock the Next Big Business Idea
You have the drive, the skills, and the entrepreneurial spirit. You want to be your own boss and build something. Maybe you’re already a business...
4 min read
How to Clearly Communicate Your Goals & Objectives in a Pitch Deck
Note: This is the second post in our "Art of the Pitch Deck" series, in which we examine the various slides of a typical pitch deck and discuss...
10 min read
From Idea to Action: A Quick Guide to Starting Your Business Plan
We’ve all been there. You're lying in bed trying to sleep when inspiration strikes: you have a million-dollar business idea!
4 min read
20+ Resources for Veteran Entrepreneurs
Did you know that FedEx, GoDaddy, Nike, and Enterprise-Rent-A-Car were all founded by veterans? According to the Small Business Administration,...
3 min read
Unsure if Your Business Idea is Any Good? Try Making a Fake Ad
A great business idea sometimes strikes you. Then, it may consume your thoughts when you can’t sleep. Later, it can full-on haunt you.
3 min read
How Will You Spend the Time You Save by Hiring Masterplans?
A quick internet search might leave you with the sense that you can create a business plan in “less than an hour" and in "four easy steps!” Wow, you...
5 min read
Jobs-To-Be-Done Will Make You Rethink Competitive Advantage
Writing or updating a business plan for an existing business can be rewarding and eye-opening, but you might consider taking a different approach...
5 min read
5 Ways To Demonstrate Market Potential in Your Pitch Deck
Anyone who has been on an online date (the latest data says one in every five of you have!) is familiar with the concept of the modern coffee date:...
5 min read
What Is A Business Plan (& Do I Really Need One?)
The term "business plan" is a familiar one, often bandied about in entrepreneurial circles. Yet, despite its ubiquity, it's remarkable how much...
1 min read
What is the cash flow statement (and why it matters)
If your home-grown business plan financial model is super tripped out with tons of drivers and interlocking financial statements, you can pat...
3 min read
What is Mezzanine Financing (And Is It Right for Your Business?)
Most entrepreneurs know about the traditional types of funding: debt or equity. But did you know there’s something that combines the two? It’s...
4 min read
5 Ways to Avoid a Business Plan Emergency
Sirens blare and traffic parts. Someone is rushed down the hall to the ER on a gurney. It’s an emergency—a business plan emergency!
2 min read
A Brief, Non-Boring History of Franchises
Ever dreamt of escaping your cubicle and becoming your own boss?
2 min read
Every new business should think about these 7 costs
So, you wanna start a business, eh? Has the thrill turned into fear yet? Already? Don’t worry; that’s completely normal. It can be intimidating to...